Dynamic Business - WellBeingGrow
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Dynamic Business

Dynamic Business


Let’s talk culture

By James Harkness

Retrieved from http://www.dynamicbusiness.com.au/featured/lets-talk-culture.html

Let’s play a game of word association. When I say ‘company culture’… what do you think of? Happy, entrepreneurial employees with meaningful work? Shared values and beliefs? A competitive advantage in terms of recruitment and retention? Table tennis or foosball? Transparent leadership? Perhaps the saying “all talk, no walk” comes to mind…

For this week’s “Let’s Talk…” feature, we asked 25 thought leaders, including senior executives and startup founders, to consider whether culture is losing its currency in business and becoming a buzzword. The general consensus was that culture isn’t just “the flavour of the month” – rather, it plays an increasingly important role in the success of businesses. However, many commentators admitted that culture is difficult for companies to nail, with some explaining that there is “no silver bullet” and the term itself is often “overused and misunderstood”.

In the words of one executive, “Some people try to overlay a culture on to a workplace, others try to build it, I don’t think you can do either. Ultimately, culture is what happens when human beings interact and work together so if you get the right input, which is the right people with similar values, a culture creates itself and continually evolves.”

Read on for detailed insights from this week’s lineup…

Charles Hunter, Executive General Manager at WellBeing GROW: “People don’t often talk about energy when it comes to workplace culture. You often hear culture buzzwords like “fast-paced”, “caring” or “hard working”. However, the cornerstone of culture is actually energy. From a wellness perspective, companies should be focusing on maximising energy to help people perform at their best. Companies also need to acknowledge that culture is both living and evolving and workplace culture flows into the lives of their employees even when they are not at work.

“One of the best examples of a ‘living’ culture is Cotton On. I was lucky enough to visit their head office in Geelong recently and on arriving, before I even went inside, you could literally feel the energy.  Cotton On acknowledges that their employees will be spending 2000 hours of their year at work, so they focus on creating an environment that value’s their employees’ time. They focus on making a positive difference to the time, quality and energy present in an employees’ life (not just in the office).  The result? One of Australia’s and the world’s most successful apparel businesses.”


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